Marketing and communications managers have a vital role to play now that investment institutions are contending with aggressive competition, increased regulation and volatility. As well as enabling the company to succeed in new markets, they must protect and maintain its brand and reputation. Strong investment capabilities are only part of the story: top-quality distribution to investors is also essential.

Potential changes in governing power in places like India tend to be addressed in steps by investors. Peter Laurelli of eVestment says these steps coincide with the phases before, during and after a democratic population’s decisions are made and the results known.

Old Mutual Global Investors plans to bring more new products to Asia, having recently hired an Asian equities team and a product developer. Carol Wong talks to Stefanie Eschenbacher about building a presence in Asia, promoting a brand in a competitive market and the opportunities presented by Asian fund passports.