Magazine issues » December 2017

BEHIND THE BUSINESS CARD: Man with a plan

Patrick-CorfeJob title: Director, marketing and global head of content Years in the region: 23 What do you consider to be your home town? I come from London, work in Singapore and live in Chiang Mai. Educational background: Eton; BA in English literature, University College, London First job in the funds industry: This one. What is the toughest challenge you’ve faced in your professional life and what made it so challenging? Marketing isn’t rock climbing or heart surgery. The challenges are mainly of details and deadlines, and being nice to everyone in order to get things done. What achievement are you most proud of? A client conference in 2012. Our speakers were investee company chief executives, authors and people in public life, with not a fund manager in sight. Guests appreciated the thought that went in and not having to hear a sales pitch. Pure ‘content marketing’. What advice would you give to someone who is beginning their career in the funds industry? Be humble, stay curious. We manage other people’s money. The sums can be huge and it’s easy to get carried away when markets go up, harder to own the explanation when they go down. If you could change one thing about the funds industry, what would it be? Just one? Lack of transparency. If active funds had to declare every half-year or so their manager’s name, time in the job, size of holding and when he or she last bought (or sold), that might be of service to the investor. What is your greatest ambition? Away from the striving of corporate life, to live simply and well would be enough. Best investment you’ve made? A home espresso machine. Tell us something about you that most people don’t know: I’m an architecture buff. Good buildings inspire while bad ones depress. The difference is often the use of space and light. Favourite country to visit? Morocco has something for everyone, from souks to the snow-capped Atlas. And colours galore. Matisse went there to paint; so did Churchill. Favourite type of food? I’m not a foodie: phad thai or steak frites suit me fine. The meals I remember are because of people and place, not a Michelin-starred scoff. Favourite book or film? Reading is a hobby, from the classics to Bill Bryson. He’s reliably amusing and never snide.  Your house is burning. Your family is safe. You have time to rescue one object. What would it be and why? Actually the house IS the object. It’s a long story… ©2017 funds global asia

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